Blog
Ideas and tips
for your business
SEO, web design and digital strategy for local businesses in the Canary Islands. No unnecessary jargon.
What Google sees that you don't when it visits your website
Two websites can look identical outside and be completely different underneath. Google reads a layer you never look at, and that decides if you show up.
14 July 2026
Read →
Web security for local businesses: why your site is a target too
«Who would bother hacking me?» comes right before most scares. Most attacks on small sites aren't launched by a person, they're launched by a program.
29 June 2026
Read →
Agency, freelancer or studio: who should build your website?
For the same «build me a website» you'll be quoted from 300 € to 6,000 €. The difference is rarely the design, it's who does the work.
11 June 2026
Read →
Why you appear on Google but not on ChatGPT (and what that says about your website)
You rank on Google's first page but ChatGPT and Perplexity never cite you. It's not chance: they read websites differently and ask for more than SEO.
28 May 2026
Read →
AI search: what changes when ChatGPT and Google AI answer for your customer
More and more customers ask ChatGPT, Perplexity or Google AI before visiting a website. What changes for your local business and how to show up.
2 May 2026
Read →
Google Reviews: how to ask for them (and how to reply without sounding desperate)
Reviews are the strongest signal in local SEO. How to ask for them, how to reply to the good and the bad, and what Google actually forbids.
20 April 2026
Read →
Google Business Profile: what your business needs to show up on the map
How to get the most out of your Google Business Profile. Practical guide for local businesses that want to appear in nearby searches.
13 April 2026
Read →
How much does a website cost in Tenerife in 2026
Real web design prices in Tenerife and Spain: from basic websites to full projects. With sources, verified ranges, and what every quote should include.
22 March 2026
Read →
WordPress vs Astro: which is better for your local business
A comparison between WordPress and Astro for local business websites. Speed, SEO, maintenance, and the real cost of each option.
20 March 2026
Read →What is IGIC and how it affects digital services in the Canary Islands
A clear guide to IGIC for businesses hiring digital services in the Canary Islands: web design, SEO, marketing. What changes compared to VAT.
18 March 2026
Read →
Local SEO in the Canary Islands: how to show up on Google when people search nearby
A practical local SEO guide for businesses in the Canary Islands. Learn how to rank your business on Google Maps and in local searches on your island.
10 March 2026
Read →
Why your website speed directly affects your clients (and Google)
If your website takes more than 3 seconds to load, you're losing clients before they read a word. What to know about web speed and PageSpeed.
20 February 2026
Read →
Wix vs custom website: what's best for your local business
Is it worth paying for a professional website or is Wix or Squarespace enough? The straightforward answer no one gives you.
15 January 2026
Read →